Thanks to the ongoing economic crisis, many organizations are scrambling to come up with new ways to trim costs. And as they search for ways to stay competitive with limited IT budgets, more and more of them are turning to Software as a Service (SaaS) customer relationship management systems. Fast deployment and low operating costs are two of the biggest reasons.
SaaS CRM and SaaS ERP ( enterprise resource planning) systems can give many companies the agility they need in order to quickly get up and running within days or weeks of implementation. As a result, small and medium businesses can better react to changes in their respective marketplaces.
In terms of deployment, many CRM vendors’ SaaS CRM applications are set up so enterprises can utilize them immediately upon implementation. These on-demand systems, which help users do anything from manage stakeholder relationships to get a 360-degree customer view, are simple to set up and even easier to change. That means, in many cases, SaaS CRM software can be easily modified without the need for IT intervention. This potentially gives sales and customer service employees more control over how the customer relationship management application is used, enhanced, or expanded.
Cost-wise, because SaaS CRM applications have fewer upfront costs compared with traditional CRM applications, businesses are able to reduce spending on IT salaries and other overhead. Instead of investing heavily in startup costs or developing CRM applications internally, companies typically spend far less when choosing an SaaS CRM system. Also, small and medium businesses can save on real estate and utility costs because they can do away with server space and cooling systems previously needed to support traditional CRM systems.
SaaS Business Model
The flexible business model of SaaS CRM systems can also help save costs without sacrificing benefits. Companies can subscribe monthly to CRM software systems, for instance, and can still experience solid availability from the IT infrastructures that support those systems. This takes away the need for investing resources in around-the-clock IT support staff.
In addition, organizations that subscribe to SaaS CRM systems do not have to worry about updating software, dealing with maintenance issues and other troubleshooting, paying for storage, and other common technical challenges associated with supporting on-premise customer relationship management applications.
These are all very sizable advantages for IT executives who are constantly seeking ways to cut down the time and money they spend on customer relationship management system implementation. By taking advantage of short system deployment times and low overhead costs, small and medium-sized organizations can continue to effectively grow their customer relationships without investing major resources into CRM systems.