Have you heard about the new raspberry, chocolate, coconut cupcakes that Fluffo Bakeries are about to put on the market? Neither has anyone else…yet. Just in time for the holidays, Fluffo is introducing the new sweet treat. Three years of planning have gone into the launch of the secret new cream-filled sweet snack. Made with real raspberries, chocolate, raw sugar and unbleached flower – the inventors of the secret sweetie can actually call it organic with a straight and trustworthy face!
ERP distribution, a piece of cupcake
The release of the new yummy is scheduled to begin one week before Thanksgiving 2011 so November 18, 2011 the date on which the curtain will be drawn and Fluffo’s Raspberry-Chocolate, Coconut cream-filled cupcakes will begin giving curly frosted black and whites a run for their money. How is this all going to get coordinated? That’s a lot of cupcakes and a lot of loading docks and a lot of time zones to deal with?
In 2008, the idea originated and work began. Fluffo has the latest software technology at its disposal so marketing began planning for one of the largest launches that Fluffo has ever done. ERP distribution will be an invaluable tool making for a successful launch of the upcoming cost competitive organic line of bakery treats.
Do the math – that’s always important – do the math to determine how much of everything will be needed and by when. This is a massive undertaking that an ERP (enterprise resource planning) package that includes ERP distribution transaction features. Planners will determine the materials needs to meet the supply demands of the massive launch. Production conversions, lead times and transportation scheduled in to ensure that all locations receive fresh product.
Marketing began a subtle media blitz that has grown in intensity over the last three years. Milestones were reached, new ads released and anticipation built within the mass population who has no idea what it wants so badly but knows that they have to have it regardless. The marketing campaign has been THAT successful.
So now, it is up to the vendors, bakers and logisticians to coordinate this question draped in mystery wrapped up in an enigma. What is it? What can it be? It’s the world’s best kept secret though many have tried. The ERP distribution system is set up to track the ingredients as they are processed, inspectors are at the ready to bless the goodies as certified organic and fleets of trucks, boxcars and airplanes are poised to begin their journey to the launch sites.
Grocery stores across the country are shrouded in the familiar colors of Fluffo and Co. A household name since the turn of the last century, Fluffo has fallen on hard times in recent years. There is a lot riding on the successful launch of this product. Taking a chance on this new product line has been an expensive gamble and ERP distribution software will be used to coordinate the successful unveiling.
As it turns out, Fluffo need not have feared for the future of their company. The efficient use of the ERP distribution ensured the simultaneous launch of organic cupcakes throughout the US and Fluffo stockholders are reaping the benefits.