Web Based CRM
Customer relationship management and enterprise solutions are hardly new concepts. For decades, business managers have been finding ways to track customer accounts in order to maintain control over critical sales processes. Building and establishing promotional campaigns, qualifying leads, and directing sales initiatives have always formed a supporting force behind strong customer relationships. But a few things have changed in recent years and decades, and these changes are not slowing down. If anything, they’re taking new forms and presenting new challenges to customer savvy marketers.
What are some of these changes?
Business-to-business relationships are different.
Marketing researchers recognized decades ago that business-to-business customer relationship management functioned with an entirely different dynamic than that of business-to-consumer. Rather than the classic marketing indexes of product, place, price, and positioning, business-to-business CRM was built on reassurance, mutual benefit, and constant contact. Web based CRM programs can help you navigate this crucial difference, allowing you to provide customized CRM contact, account management, and data control to meet the needs of customers on both sides of the divide.
CRM Solutions and Customers
Employee-customer engagement is more important than ever.
How are your employees incentivized? How do they manage client accounts? Does your sales force have a competitive edge and a drive to maintain continual customer contact? How do your sales managers access marketing data, get quotes, and qualify leads? How do they know which customers are the most profitable? How do they know which products customers complain about, and which ones provide the most satisfaction? And how do you manage the sales staff? Who are your strongest promoters and why?
If you have to access ten different data bases to answer these questions, it’s time for you to implement a web based CRM platform.
Partners impact customer relationships.
It’s time to admit (if you haven’t already) that partners control your ability to deliver on your company’s promises. When they do, they control the future of your business. How are your suppliers managed? Who are your top vendors and strongest, most reliable brand connections? Again, if you need to open up Excel and look through a dozen spreadsheets to know who you can count on, a web based CRM solution can help you.
Automation and Web Based CRM Applications
A web based CRM software system can allow you to interface directly with customers as they register comments and place orders online, but that’s hardly the extent of what a good web based CRM program and ERP system can do for your business. With your sales force on the receiving end of a constant, unified data stream, your web based data platform can allow you to target key customers, sharpen promotions, and bring your CRM strategy to the next level.