SAP has been a market leader, if not the market leader in the enterprise resource planning, ERP systems arena for the last three decades. Although the competition is fierce with a lot of new entrants in the market place from large and small vendors over this time, SAP is still a leader in enterprise software. Here are some reasons, though they may be similar benefits of other ERP solutions in the marketplace today, explain why SAP continues to be the market leader in the enterprise applications market.

7 Reasons why SAP is a Market Leader in Enterprise Resource Planning, ERP Systems

SAP has been a market leader, if not the market leader in the enterprise resource planning, ERP systems arena for the last three decades. Although the competition is fierce with a lot of new entrants in the market place from large and small vendors over this time, SAP is still a leader in enterprise software. Here are some reasons, though they may be similar benefits of other ERP solutions in the marketplace today, explain why SAP continues to be the market leader in the enterprise applications market.

1. The first reason is simply the fact that SAP is a market leader after three decades. Customers both new and old find comfort in a long historical track record. Although there are many new vendors and robust technologies on the market from large and start-up companies (startups meaning companies fewer than 4 years old), customers and prospective buyers making decisions on an enterprise solution for their company find comfort in a company with a long track record, and for good reason. Technology decision makers have been burned many times before with going forward with newer technologies that disappeared along with the software support and software upgrades. Knowing that a technology company will be around 5 years from now is a big influencer when buying enterprise wide solutions.

2. The primary focus of SAP has been on enterprise applications for the last 30 years, the area where they hold the market leader spot today across the globe. In contrast to the other large ERP software vendors, are focused on databases as an example.

3. SAP continues to focus its ERP applications on maximizing resources and reducing costs that are customized for businesses and industries. SAP has evolved its applications to have very deep industry focused solutions.

4. SAP architecture is incredibly strong with a process-centric focus and a foundation that operates in real time communication with enterprise wide business processes that is highly flexible.

5. Lasty, SAP’s strong customer base and partnership base over the last 30 years has afforded their enterprise applications to be extremely industry and business specific as they have already built and refined these industry specific solutions with real customers and real implementation carrying the knowledge base and improving their technology and application offerings each year for the last three decades.

To the customers benefit, there are more solutions available on the marketplace to choose from, and even given the increasing competitive landscape, SAP has kept their market dominance.