ERP Software

ERP SOFTWARE COMPANIES Part VI

Analyzing the Competition Between Giant and Small ERP Software Companies On The Global Scene : Market Presence and Visibility

As demonstrated in earlier parts of this study, the use of the ERP systems is vital in an age where satisfactory responses to customer needs must be addressed in real-time. Any eventual problem must be rectified through the proper management and coordination of the company's infrastructures. This can only be accomplished through the free-flow and interchange of information and communication up and down the ladder of the organization, which only ERP software companies can provide. In other words, by using an online, comprehensive database that unites all the functions of the various departments into a general pool of resources which they can all draw from.

Such a system, based on mutual collaboration, allows those companies implementing ERP systems to simultaneously adapt to any changes in infrastructure or customer needs, and instantaneously address specific issues, in real-time, as they arise. Based on this overview, it is possible to identify several indicators that show the reason for the success of the top ERP software companies controlling the international markets today.  Alongside these, some of the crises faced by these ERP giants in the global market will also be addressed, as economic competition is increasing even for these top players, who are also beginning to be affected by the progressive saturation of the IT market.

All the top players in the ERP software industry employ a number of strategies to further their market success. Surprisingly, we find that out of all the principal ERP software competitors in the market, Microsoft ranks bottom of the list. This is somewhat unexpected, if we take into account the long history of the company, its long-standing business practices and durable collaboration with affiliate partners over the years, as well as the fact that the majority of IT users are more acquainted with Microsoft business solutions than with those of other general software companies. This factor is suggestive of a devolution in market presence, which one may assume is conditioned to a large extent by the company’s failure to diversify and meet the needs of different industries.

This is directly related to a primary component for furthering the market success of ERP software companies: product customization; not only for those businesses and conventional technologies already in place, and which have already established a position for themselves in the market, but also for other diverse and varied industries – and related sectors - offering new services and which are struggling to penetrate the global scene.

Written by :

Amy Cruz