ERP Applications

Enterprise Software Companies Make Big on Social Media Applications

As the world evolves into one global economy, there is a greater and greater need for social media applications.  Enterprise Software Companies that make social media applications are going to be swimming in the dough in 2011.  In 2010 over six hundred and fifty million dollars was spent on enterprise social media applications.  Sounds like a good time for all Enterprise Software Companies to get into the social media industry.  In 2011 the predicted amount that companies will spend on enterprise social media applications is fifteen percent more than in 2010.  To compete with the future marketplace, Enterprise Software Companies are revamping their enterprise solutions and selling them with social media features to provide more communication and collaboration capabilities.  Everyone wants data in real-time and that’s exactly what will be delivered by Enterprise Software Companies.  Without social media we would have no blogs, no twitter, no facebook, no yelp, and no one would be happy.  Of course enterprise social media typically has more built-in security functionality than a typical social media avenue like facebook might.  Enterprise Software Companies create social media to be used as a platform for marketing, publishing, sales, information sharing, and so on.

Today social networking takes up about twenty percent of the time Americans spend online.  Over two hundred million people located around the world use mobile devices like iphones, ipads, and the like.  In 2009 there were over one billion tweets on twitter.  And, these numbers are bound to increase this year (2011).  Not only will Enterprise Software Companies benefit from all this social media traffic, but networking companies like Cisco Systems, HP, Extreme Networks, Lucent, and Juniper will benefit as well.  These networking companies will benefit because they build and sell the pipes to compliment the capabilities needed for social networking.  Networking companies lay the internal structures to move information much like electrical wiring or plumbing in your home.  And, what is really interesting is that some of these networking companies are getting into the social networking game to take a piece of the market share for themselves.  For example, Cisco Systems recently released a product called UMi.  UMi is not an enterprise application as it is for home use, but who knows where Cisco will take this type of social media product.  UMi is a video conferencing system that plugs into a television. 

Written by :

kristine H