ERP Software

SaaS ERP Competitors Fight for Market Share

Over the last few years we’ve see the SaaS ERP or Enterprise Resource Planning market grow substantially.  There are more SaaS ERP vendors joining the market every year and more and more customers purchasing their SaaS ERP solutions.  Some of the prominent SaaS Enterprise Resource Planning market leaders include NetSuite, SalesForce.com, Intacct, Workday, and Aplicor.  Since NetSuite’s initial public offering in 2007, this company has been on the rampage to acquire as many customers as they can.  In fact, NetSuite spends approximately one hundred million dollars on their marketing campaigns every year to attract new customers.  Workday started with a human capital management or HCM based SaaS product and has since grown their solution to include payroll, initiatives, spend management, financial management, higher education and services.  Not only is Workday expanding their SaaS ERP product, but the company itself is expanding too.  Workday has gone international and now has offices in Ireland, England and Canada.  Aplicor and NetSuite are direct competitors as they both have a complete SaaS Enterprise Resource Planning solution including the following modules; SCM or supply chain management, financials, manufacturing, CRM or customer relationship management and human resources (also known as HCM).  Intacct’s solution differs from these other SaaS Enterprise Resource Planning solutions because it includes accounting and distribution functionality only.  However, all of these SaaS ERP vendors are doing quite well and making profits.  Because these SaaS ERP vendors are profitable, other companies have decided that they want a piece of the profit.  So, companies like SAP and Oracle have decided to play the SaaS Enterprise Resource Planning game too.  Unfortunately SAP took their sweet time with their SaaS ERP solution and Oracle seems to change their minds daily about their solution.  Many people are predicting that Oracle will buy NetSuite so that they don’t have to create a true SaaS ERP of their own.  This makes sense since Oracle has a history of acquiring their competition.  It’s also important to note the Ellison (Oracle’s CEO) already owns a good deal of NetSuite.  It only makes sense for Enterprise Resource Planning giants like Oracle and SAP to join in on the SaaS ERP fun because the economy is in the toilet.  Money needs to be made somewhere and if it can be made with SaaS Enterprise Resource Planning sales, then why not join in on the fun.

Written by :

kristine H