The Multiplicity of Variables a Company Must Take into Account During the Process of Global ERP Implementation and Deployment- Further Variants in Analyzing Foreign Market Data and Related Investment Opportunities Before global ERP Deployment-(PART X) Some Other Advantages of Social Media Applications and How they Are Useful for Advertising Global ERP Software Solutions and Attracting New Customers

ERP Software

Global ERP Implementation and Deployment - Part X

Social Media Networking sites such as Youtube, Facebook, and Twitter have been presented as additional examples of modern tools which companies are beginning to use more frequently nowadays, for the purpose of promoting the visibility of their products and services, measure customer satisfaction and response through a predetermined period of time, and gain advantage from the feedback of customers or business associates regarding the quality or efficiency of a particular global ERP software solution.

SAP is an example of a top player among the big ERP software giants which has recently started adopting this methodology of using all the benefits offered by the various social media outlets to augment its level of diversification and for attracting the interest of multiple internet user demographics. Aside from also using Facebook, SAP has recognized the value of what is known as the “largest worldwide video-sharing community,” concentrating on the maximal benefits for advertising offered by YouTube more than any other social media or networking site.

However, of no less importance- despite their lower popularity with respect to the social media giants like Facebook, Twitter and Youtube - are also the numerous networking blogs and discussion forums hosted by other community outlets and individual websites. In fact, a vendor must also consider that some of these social media sites may be more used in some countries than others, one – like Facebook - may have a higher percentage of subscribers among the general population than others types of social media.

It may also be that the majority of internet users using social media in a particular country or targeted geographical cluster of nations, only subscribe to one of them (Facebook, for example) perhaps due to the general internet skill level of the respective population, or simply because it is a less industrialized or less technologically-advanced nation. And, of course, some other less technologically developed countries- or quite simply for reasons of general public preference – may opt to use specific (and perhaps even locally- developed) networking blog sites and online community forums rather than subscribe to the big social media networking outlets (Youtube, Twitter, Facebook, LinkedIN). This is where language considerations also come into play for a vendor, who must have the operational capability to translate and convert into acceptable encoding formats multiple foreign languages through standard Unicode Compliance.

Why Analyzing the Demographics of Internet Users From the Populations of Multiple Foreign Countries is a Useful Strategy for Global ERP System Vendors Intending to Use Social Media Sites for Promotional Purposes and for Expanding Their Presence in the Global Market Stage.

Therefore, analyzing also the demographics of internet users from multiple foreign countries is a good strategy for a global ERP software vendor interested in determining if Facebook –to take as an example – has a higher percentage of users among the populations of the targeted geographical regions than Twitter does. If the company determines that this is the case, the vendor will subsequently implement all the applications of Facebook to the fullest for advertising their global ERP solutions to the potential foreign customer audiences of that specific geographic area.

Written by :

tracey boxer