ERP Software Solutions- The Impact of Popular Social Media Sites like Youtube, Facebook , Twitter and Myspace on the ERP industry and the Promotion of ERP Software Solutions (Pt. I)The Major Advantages of the Social Media Outlets for Vendors of ERP software solutions and their Unique Characteristics

ERP Software Solutions

Having followed a general and hopefully succinct outline of the historical development of internet technology in my previous article, ERP Software Solutions- Improving Customer Relations Through the use of Popular Social Media Outlets (Part V), at this point the basic question is, why are such popular social media sites like Facebook, Youtube, Twitter and Myspace so important to vendors of erp software solutions and to potential customers? Another important question we should ask, is how do these social media sites help improve customer relations? In order to answer these questions in a concise manner, to begin with we must identify the benefits and disadvantages of each and determine which of the four most popular ones (Facebook, Twitter, Myspace, Youtube) is the best and most efficient, viable means of communication to serve in the promotion and propagation of enterprise resource planning technology, technical expertise, and related software for delivery to solve the problems of small business as well as provide adequate customized erp software solutions for the individual single- or multiple as the case requires – needs of a customer or business client.

All these well-known and customer preferred social media sites (Facebook, Twitter, Youtube, Myspace) have a wide user audience due to their potential for usability even by non-experienced Internet users. Among the other major advantages, they are very user friendly and they provide clear instructions on how to create an account, how to run the related software program applications, and on how to set up an individual page (or channel in the case of Youtube), which the user can customize it to his or her preference, and include any information they wish for public viewing.

Moreover, each of these popular networking sites has something unique to offer to the public in addition to the general characteristics which are common to all these systems, and which will be discussed in detail in this article. Their high level of versatility and adaptability, as well as their compatibility with the standard popular support platforms on the market that are widely used globally (such as Windows XP or Windows 7, Java Systems, and the Microsoft/.Net framework among others) by customers or individual subscribers of these social media networking sites, is also demonstrated by the regular updates, upgrades and add-ons they develop and deliver to their users. This point attests to their level of technical expertise and success in following the innovative technologies which are regularly entering the market, in order to improve their program features and add more user options.

An important fact worthy of note is that very recently, numerous companies have also begun using Youtube for customer training and in promoting the visibility of their products and services. This group of course also includes vendors of erp software solutions like SAGE. The company and its various affiliates and partners, have recently created their own Youtube channels to upload instructional videos for the various erp software solutions which they provide to customers from small and medium sized businesses.

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