Customer Relationship Management, or CRM, is really a broad-based marketing program that helps a company improve customer relationships. It is the terminology used to describe the managing of customers all the way through the entire sales process. CRM Software can be installed directly into a computer or through a web based system that is accessible only online, and enables the management of customers’ details such as the names, addresses, phone numbers, call records, purchase history, and more.

ERP Software

With an explosion of choice in product and service selection winning more business is getting tougher each year. Reaching and nurturing customer relations are essential for survival. Management expert, Peter Drucker, once wrote, “Shares in disposable income are the foundation of all economic information. Businesses keep figures on sales and know whether they go up or down. But practically none knows the truly important figure: the share of the disposable income of their customers that is being spent on the products or services that they produce and sell.”  The reality is that each and every customer has only a limited amount of disposable income.  Thus, no matter how exceptional and needed a product or a service happens to be, customers will only be able to spend a certain amount on it.  Every business hopes to be the one getting that amount, and the ones that will win out are the businesses that know customer relationship management is not a luxury but an essential.  

CRM ERP Software

The successful approach to CRM is to switch the business process from a company-related cost cutting centered methodology to a customer-related improvement methodology that also happens to increase revenue and cut costs.

CRM streamlines the processes of customer recruitment, marketing, service, support, and communication management.  CRM Software also improves the efficiency of any repeat contact a customer has with a particular company because the right software can route the customer to the right department based on an account or receipt number. Managers, salespeople, representatives, and technicians can then access the account---in great detail---to ensure the customer's needs are met quickly.

ERP, which stands for Enterprise Resource Planning, is a software solution to problems facing all companies. ERP software is made up of applications that integrate all the data and processes of a business into one information-sharing, unified system. Designed for the purpose of making industry best practices a reality, ERP can manage functionality in order to coordinate a business’ complete operation by coordinating purchasing, inventory, sales, marketing, orders, supply chain management, production, distribution, and billing.

Written by :

Amy Cruz