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The Role of ERP Software Companies in the Videogame Industry: Video game Companies that employ ERP Software Systems for Online Multiplayer Functions in their Products.As it is commonly known, the trend of associationism (the collaboration among diverse industry sectors in the pursuit of mutual goals, and their aggregation into “clusters” of shared resources, manpower, and Research and Development skills), was spreading during a time when Internet e-mail communication technology was still in its early stages, and, along with the development of personal websites, was recognized as an essential modern tool to increase a company's market visibility. Definitely, associationism is a model of co-operation among multiple parties that is especially valid in the current modern technological era characterized by ERP software systems.
There are several points which better illustrate the advantages provided by “associated clusters” from different industries, and that show how associationism is a growing trend in the ERP industry that aids in promoting the development and the deployment of ERP software systems. As a primary point, it is relevant to note that the most important videogame companies providing for PC and Mac platforms, have partnered with major vendors of ERP software systems, such as Microsoft, to deploy Windows as well as Mac- compatible server programs for their products. Many of the most important companies date as far back as the early 80s such as Sega and even ATARI.
In the latter case, this may seem unexpected, seeing as how- along with other major names like Activision and Sierra to name just an additional couple- while it was the most popular platform for video games in general back during the explosion of the video game industry - in a technological environment dominated primarily by IBM - inevitably it began to lose to the competition, as more advanced consoles entered the market.
When Nintendo, ZX Spectrum 64K and 128K, and then of course PlayStation penetrated the scene, ATARI found it progressively harder to adjust to the innovative technological requirements of more advanced video game design specifications and sophisticated techniques, which were becoming the standard in the industry. However, with the progressive introduction and deployment over the years of ERP software systems for on-line multi-player functions – a necessary process considering the influential emergence and widespread growth of online communities nowadays- ATARI has been able to adapt and reemerge into the scene to prove its worth once more.
This is exemplary of how the implementation of ERP software technology can help a company, which was once a major player in the market, to get back on its feet; particularly one that has lost customer allegiance or infrastructure support in its respective industry, as a result of falling behind in technological innovation.
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