ERP Software

ERP SOFTWARE COMPANIES

In examining the factors leading to the success of ERP global deployment and implementation, it would be very constructive to identify which of the top ERP software companies utilizes the best and most appropriate tools to stay on top of the other big competitors, and to successfully promote marketing campaigns for global expansion ventures.

The top ERP software giants in the IT industry include Oracle, PeopleSoft, Sage and Microsoft business solutions. These are the ERP software vendors possessing the greatest market value. SAP occupies a leading position, with 25% of the global market share.  Oracle is another big player, along with Microsoft and PeopleSoft, the third giant competitor among the biggest ERP software companies. The latter is an interesting case study of a progressive and strategically innovative ERP provider since it owes most of its popularity to primary area of focus: the Human Resources Department, which has always been an important component in the adequate functioning of any business, especially with respect to small/medium enterprises and start-up companies.

The powerful influence that Oracle in particular exercises is due to a major advantage which is not easy to dismiss. Oracle's merger with PeopleSoft was a move which enormously improved the functions of the company and its M.O. in global ERP deployment operations, enhancing the functionality of its ERP software platform and servers. This success is largely the result of the opportunity a merger provides for direct simultaneous access to multiple platforms across the entire spectrum of the corporate hierarchy and all its departments. Since both companies in the merger share the same global database, this provides increased visibility, and consequently a wider range of international marketing opportunities.

Thirdly, a merger with between big ERP software developers or providers also means having the necessary resources to attract a greater customer audience, including the specific clientele which the partner in the merger caters to, and vice-versa

However, despite the mutual advantages of a merger, the race among the major ERP software companies to capture customer demand in an ever-increasing competitive IT industry sector like ERP, has also created an atmosphere of tension and mistrust among the respective clientele of the parties involved in the merger. A critical problem for ERP software companies is that they tend to precipitate too quickly into marketing campaigns meant to attract a wider customer base, without properly assessing the new customers’ potential in the market before hand. This is not surprising if you factor in the time element involved, and the necessity to capture that market base in the shortest amount of time possible, before another competitor enters the scene and steals the prize.

Written by :

Amy Cruz